Fortune Business Insights reports that the global perfume market is projected to grow from $30.6 billion in 2021 to $43.2 billion in 2028, with a compound annual growth rate (CAGR) of 5.0%. The rise in CAGR can be attributed to the market’s increasing demand as it returns to pre-COVID levels once the pandemic is over.
The Dua Brand, an independent niche fragrance house based in Los Angeles, California, is one of the companies that aims to take advantage of this market growth with their library of more than 1,000 fragrances. This makes them the perfume company with the largest collection of products composed of original and unique blends.
Their vast selection of fragrances is divided into five lines: Originals, Inspirations, Hybrids, Tribrids, and Quadrids. These models consist of taking three to four existing scents from different fragrances and blending them into something new, adding a one-of-a-kind touch to each perfume.
The Dua Brand’s handcrafted fragrances are made with natural ingredients harvested from different corners of the globe to make sure that customers get the best of the best when they purchase The Dua Brand products.
“Our perfumes are made with various natural oils to help produce long-lasting scents,” said Syed Ali, the company’s chief marketing officer (CMO). “Each of our fragrances goes through a rigorous quality check system by our team, which includes CEO and founder, Mahsam Raza.”
Because of their unprecedented approach to take over the perfume industry, The Dua Brand continues to garner praise and recognition from consumers worldwide, allowing them to reach 16k followers on Instagram alone. Delving into consumer reviews, they reveal more about the company’s dedication to customer service and continuous growth.
“Mahsam is very active on Facebook with his fan base and converses daily with like-minded fragrance enthusiasts. He helps them find their next signature scent, be it a Dua or not. Mahsam enjoys helping others through his fragrance experiences.”
Another one reveals:
“Syed Ali is very aggressive with his customer support and marketing approach to help customers. He has created a user-friendly shopping experience for the Dua family!”
Now, The Dua Brand has a new goal in mind. They want to capitalise on the expected growth of the fragrance market by creating distinctive blends and aromas that appeal to both fragrance experts and everyday people.
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