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World's Most Loved Exercise Brand

Its operations count 233 clubs serving more than a million customers in eight countries and four continents including market leading positions in South Africa, the UK and Italy and a strong growth platform in Asia and Australia.

Virgin Active’s vision is to become the world’s most loved exercise brand. It offers outstanding club propositions, including state‐of‐the‐art equipment and cutting edge classes, in large flexible club formats which can be tailored to local member demand. Virgin Active benefits from the aspirational Virgin brand with strong awareness and consideration in its key markets which helps attract members, employees, commercial partners and developers to its business.

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Who are their Competition?

Virgin Active | Our Top Choice
F45
Snap Fitness
Fitness First
Orangetheory Fitness
Anytime Fitness
Crossfit
Virgin Active | Our Top Choice

Virgin Active‘s purpose is “making exercise irresistible” and what they aim to deliver is feel good exercise experiences, anytime, anywhere. This includes excellent group exercise, personal training and a personalised experience. Their efforts do not only deliver value for their customers but also for the broader community with active youth programs in South Africa, UK and Australia.

F45

At first glance, the F45 looks rather sparse. There are no treadmills, boxing bags, or bulky equipment. Instead, the open-floor layout features a medley of free weights, dangling TRX straps, a few exercise balls—resembling a cross between a gymnastics gym and a children’s playroom. Every piece of equipment gets rearranged each day.

Low setup and on-going costs make F45 is the leanest, most cost-effective fitness franchise we saw. Investing around $150-300k to earn $600k+ in revenue per year? That’s what’s happening for owners. You don’t see that in many other franchise opportunities, fitness or other!

With a breakeven of circa 60 members, F45 studios have proven to meet breakeven within 2 months and have a payback of less than 9 months. We reckon you won’t find simply will not find a better franchise to invest in.

Snap Fitness

Their fitness centers feature 24/7 access, cardio and strength-training equipment that set industry standards, value-add services not available at comparable fitness clubs and a safe, secure environment.

Their progressive, member-friendly policies include the elimination of contracts (members pay month-to-month), the ability to freeze gym memberships for up to three months annually and freedom to use any Snap Fitness club worldwide.

Fitness First

World-class facilities, extended opening hours, group training options and expert team you’ll always find your best fit at Fitness First.

Fitness First employees use their expertise, passion, personality, attitude, energy and drive to make a tangible difference in people’s lives. As one of Australia’s most celebrated employers, Fitness First is on a mission to discover, nurture and celebrate its employees. 

They are building a rewarding career while doing what they love because when you love what you do it shows.

Orangetheory Fitness

Orangetheory franchise is an international fitness chain which started in the USA and expanded to 21 countries. It specializes in group and personal training workouts. The equipment is awesome!

Owning an Orangetheory fitness franchise means seizing a vast range of Orangetheory fitness franchise opportunities. Such as many years of experience in the industry, a set of trainings for a franchisee, a reasonable cost and profit ratio. They are more expensive than other franchises, with $488k – $994k in start up costs and 8% of revenue & 2% Ad royalty fee. 

Anytime Fitness

Anytime Fitness offers convenience and flexibility to its clients by being open 24 hours a day, every day of the year. They have a unique security system that allows the members of the club to access the gym even during unstaffed hours. This lets you run a 24-hour operation without the need for additional staff. Their services include fitness consultation, group training, and personal training.

Anytime Fitness was founded in 2001 and started franchising in 2002. They currently have more than 2,300 existing franchise locations nationwide, and more than 1,500 existing franchise units outside the United States. You need an initial investment between $107,524 to $722,796 if you want to start an Anytime Fitness franchise. The ongoing fees include a royalty fee of $549 monthly and an ad fee of $300 monthly. The initial agreement length is six years.

Crossfit

CrossFit gyms are affiliates, not franchises. The corporate office charges $3,000 per year to own a gym bearing the CrossFit name and logo, but there is no revenue share. However, gym owners receive no territorial rights and very little in the way of marketing support from corporate. A competitor is free to open a CrossFit gym a block away, as long as he pays the $3,000.

The Virgin Difference

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Membership

12 MONTH

Make exercise a part of your lifestyle

Their Collection membership gives all the perks such as free bath towels, access to hundreds of classes per week, the ability to book classes 9 days in advance and more. Access to all clubs in Australia (including Barangaroo and Bligh Street) and globally.


Your Price

Activation Fee: $0.00
Weekly Price: $45.00
3 MONTH

Make exercise part of your routine

Their Collection membership gives all the perks such as free bath towels, access to hundreds of classes per week, the ability to book classes 9 days in advance and more. Access to all clubs in Australia (including Barangaroo and Bligh Street) and globally.


Your Price

Activation Fee: $0.00
Weekly Price: $60.00
PAYG

Pay as you go on a casual basis managed through your Mylocker account

Membership Type

1 Visit
Pay as you go with our single visit pass (valid for 6 months)
Activation Fee: $0.00
Upfront Price: $35.00
 
10 Visits
Only $30 per visit with our 10 visit pack (valid for 6 months)
Activation Fee: $0.00
Upfront Price: $300.00
 
3 Visits Intro Pack
Try them out with this discounted 3 visit pack. One Intro Pack Per Person (valid for 14 days)
Activation Fee: $0.00
Upfront Price: $35.00
 
5 Visits
Only $32.50 per visit with our 5 visit pack (valid for 6 months)
Activation Fee: $0.00
Upfront Price: $162.50
 

 

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Coach

Welcome to coach. This is their corner of the world to discuss all things active. You can read up on the latest fitness, lifestyle, nutrition and mind & body news here.

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Our Conclusion

Virgin active combines health and happiness. It offers outstanding club propositions, including state‐of‐the‐art equipment and cutting edge classes, in large flexible club formats which can be tailored to local member demand. Virgin Active‘s purpose is “making exercise irresistible” and what they aim to deliver is feel good exercise experiences, anytime, anywhere.

Fitness,Health
/
November 25, 2019
/
Fernando Camacho
Picture of Fernando Camacho

Fernando Camacho

He is a crazy shopper, loves drinking in pubs and clubs, shopping trendy outlets online, grocery shopping to his door and catching Uber. Also dabbles in setting up online stores through eBay, Amazon marketplaces and has a marketing and commerce background.

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