Sendlane & It's Competitors
- Lynne Becera | January 2021 | Fact Checked
It seems like a crowded space, but we like 3 of the main marketing automation platforms in market. Their strengths and weaknesses are called out below.
Top 3 options are: Sendlane (plan starts at $79 per month and includes up to 5,000 contacts or start with a with a free trial with up to 100 contacts), MailChimp (Free Trial and free plan includes up to 2,000 contacts, with 10,000 sends per month and a daily limit of 2,000), Marketo (Marketo Engage pricing starts at $895.00 per month).
Let’s take each in turn:
#1 Marketing Automation Platform
Sendlane (monthly plan starts at $1,250 per month for a fuel growth with smarter marketing automation )
Create personalized, automated communication based on customer behavior and data to send the right message at the right time.
With smart automations, you never have to second guess what you should be sending your audience or when. Use event-based automations to deploy personalized communications to nurture new contacts and customers from the moment they subscribe or make a purchase. 100% automated.
Keep tabs on how people are interacting with your messages and online store. Track every open, click, purchase, and beyond to send tailored messages that speak to your customer’s unique actions and interests.
Immediately track and identify distracted website visitors to trigger real-time communications to follow up with precisely what they’re looking for. From abandoned cart emails to custom product recommendations, Sendlane helps you bring visitors back to your site to recover lost sales.
2. MailChimp
MailChimp (Free plan up to 2,000 contacts 1 audience included and Essential plan starts at $9.99 ip to 50,000 contacts 3 audiences included)
Mailchimp’s all-in-one Marketing Platform helps you market smarter.
Whether you’re starting from scratch with CRM or bringing an existing audience into Mailchimp, connecting your favorite tools and keeping all your contact data in Mailchimp helps you stay organized and improve your marketing. Best of all, their audience dashboard will help you get to know your audience at a glance, visually showing you segments within your audience data that you can send targeted campaigns to with just a few clicks.
Create beautiful, branded emails that make you look like a pro. Engage your audience with email marketing. Whether you’re just starting out or you’re already a pro, Mailchimp’s easy‑to‑use email builder has the tools you need to grow your business.
3. Marketo
Marketo (Marketo offers three standard pricing tiers, at $895, $1,795, and $3,175 per month)
Marketo has grown into a leader in marketing automation, but at their core they are a company for marketers, by marketers. They wake up every morning thinking about how they can make life better for their fellow marketers. This passion has evolved into a vibrant community they call the Marketing Nation®–the marketers who are invested in their solution, and are the customers and partners who inspire them every single day.
Marketo Engage’s end-to-end engagement for modern demand marketing delivers exceptional experiences across every stage of the customer journey to drive efficient growth in concert with Sales.
Our Conclusion
They all have pros and cons. Sendlane is our top choice being an intelligence-driven email automation service for content creators, digital marketers, and e-commerce companies. MailChimp is a good second choice being an all-in-one Marketing Platform for small business with a smaller feature set, and Marketo is on our last spot due to their higher plan pricing although they have grown into a leader in marketing automation.
All of them monetise users and marketing automation, and in that regard you could start at the beginning of the list and work down to see which one suits you best.