They just launched in grocery stores! If you’re a retailer who wants to sell Impossible, use this form to send them your contact info.
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The Healthier Option
Impossible Foods was founded in 2011 by Patrick O. Brown, M.D., Ph.D. to end the use of animals to make food. Instead, we aim to make meat, dairy, and fish directly from plants.
They started with a simple question: “What makes meat taste like meat?” Their team spent years trying to understand everything people love about meat — from its sizzle and smell to its taste and nutrition. They searched the plant world for specific ingredients that would recreate those experiences but be better for both people and the planet. In 2016, they launched our first product, the Impossible Burger — meat made from plants, for people who love meat. Today, it’s served in over 15,000 restaurants around the world, and more people join the mission every day.
Their Competition
Impossible Foods is developing technologies to produce plant-based foods that outperform existing meat and dairy products in taste and nutrition, at a lower cost and with a much lower impact on the global environment.
They discovered what makes meat taste like meat. Then they figured out how to make meat from plants. Impossible™ Burger is their first product, made from plants for people who love ground beef — with the same flavor, aroma and nutrition you know and love. Delicious, nutritious, and all around better.
Beyond Meat is a Los Angeles-based producer of plant-based meat substitutes founded in 2009 by Ethan Brown. The company’s initial products became available across the United States in 2013. The company has products designed to simulate chicken, beef, and pork sausage.
The Abbot’s Butcher is a food company founded in 2016 by Kerry Song and headquartered in Costa Mesa, California, making plant-based meat alternatives. The Abbots Butcher makes hand-crafted plant-based meat alternatives out of whole food ingredients without the use of food additives or preservatives. Kerry Song founded The Abbots’s Butcher in 2016, and the company is operating out of Costa Mesa, California.
Rebellyous Foods is an innovative food production company creating delicious, affordable plant-based meats for the foodservice industry. Rebellyous Foods implements unique food manufacturing methods in large scale production to produce affordable plant-based meat at high volumes. This is achieved through custom designed low-cost, high-quality products, the use of high-throughput manufacturing automation, the development of new low-energy, innovative manufacturing tools, and the design of modular production facilities operated by Rebellyous Foods.
Spero Foods was born out of the desire to be free from the devastating effects of chronic illness. Just picking up fruits, vegetables, seeds, and other plant-based foods proved to make all the difference in the world.
They sought to offer truly delicious food that happens to be healthy and sustainable, and to collectively make strides towards a brighter future for all. They believe we can change the world and contribute to helping people feel better, fitter, and stronger.
Today, they have launched with unparalleled and uncompromising products that are:
Delicious. Healthy. Sustainable.
With each product purchase you make, you are taking a stand. You are voting for systems that spearhead progress and fairness versus those that harm and degrade us.
Our planet is hungry for creative, sustainable ways to feed our rapidly growing human family. At Hungry Planet®, they set out on a mission to match traditional meat textures and tastes with healthy plant-based ingredients, and to make them accessible to everyone regardless of age, income or geography. Developed to delight the demanding tastes of meat lovers and culinary professionals, our foods are hearty and satisfying with a focus on food taste, not food tech. With our culinary expertise and passion for the planet, we aim to mainstream plant-based meats, that use fewer resources from planet to production, and make them a preferred protein in kitchens across the globe at least once a week.
Next Level Burger founders, Matt and Cierra de Gruyter, took their big idea and risked everything to see it come to life with America’s first 100% plant-based burger joint. Matt and Cierra had a comfortable life for their young family, but they were very uncomfortable with what they saw happening in the world—escalating climate change, unhealthy eating and a fundamental problem with where people get their food—they felt a clear urgency to do something about it.
Perfect Day Foods (formerly Muufri)1 is based out of San Francisco, California, and was founded in 2014 by Ryan Pandya and Perumal Gandhi. Perfect Day Foods engineered yeast capable of producing the proteins found in cows milk. Strain engineers at Perfect Day Foods made this possible by introducing bovine DNA into yeast cells that make the desired milk proteins. They use these proteins to make their own line of animal-free dairy products. The company claims their animal-free dairy products taste the same as products made from cows milk. Products made by Perfect Day Foods are vegan friendly and include lactose-free milk, cheese, yoghurt and other dairy products.
Impossible Burger
Love the taste of ground beef? Then you’ll love the taste of Impossible™.
It has the same amount of protein as 80/20 ground beef from a cow.
It’s a dietary source of iron, fiber and calcium.
Because it’s made from plants, it has 0 mg of cholesterol (14g total fat per serving).
Impossible meat has no animal hormones or antibiotics.
It requires way less land and water than cows, and produces a fraction of the emissions.
Whats In It?
The Impossible Burger is made from proteins, flavors, fats, and binders, like almost every burger you’ve eaten in your life. The show stopping difference? Our ingredients are derived from plants.
- Soy and potato protein give it a meaty bite
- Heme gives it a craveable taste
- Coconut and sunflower oils make it sizzle on the griddle
- Methylcellulose and food starch hold it together so you can make it into meatballs, kebab, sausage patties– the possibilities are endless
Want the details? Here’s the ingredient list:
Water, Soy Protein Concentrate, Coconut Oil, Sunflower Oil, Natural Flavors, 2% or less of: Potato Protein, Methylcellulose, Yeast Extract, Cultured Dextrose, Food Starch Modified, Soy Leghemoglobin, Salt, Soy Protein Isolate, Mixed Tocopherols (Vitamin E), Zinc Gluconate, Thiamine Hydrochloride (Vitamin B1), Sodium Ascorbate (Vitamin C), Niacin, Pyridoxine Hydrochloride (Vitamin B6), Riboflavin (Vitamin B2), Vitamin B12.
Here’s an overview: the Impossible Burger contains soy. It also contains coconut oil (the FDA classifies coconuts as tree nuts for food labelling purposes, but refined coconut oil is not considered an allergen). Our product does not contain dairy, eggs, fish, peanuts, shellfish, or wheat, and it’s safe for those with alpha-gal syndrome.
The Impossible Burger also contains potato protein. If you have an allergy to either raw or cooked potatoes, you should not consume the Impossible Burger.
Please apply the same level of caution that you would with any food and check with the restaurant about cross-contamination risks. And as always, please reach out to us with questions.
The Impossible Burger is not organic. They rigorously vet their suppliers to ensure they’re making the safest and most sustainable choices for their consumers and the environment, regardless of labels.
They also send samples of our finished product to an accredited, independent laboratory to screen for glyphosate, AMPA, and over 300 other pesticides. All samples have come back “negative”.
The Impossible Burger is for everyone– including those with religious dietary restrictions: we’re Halal and Kosher certified. Because Impossible can be served with many add-ons and toppings, and is prepared a little differently by every chef, you’ll need to check with the restaurant you’re dining with to find out if they offer a fully Halal or Kosher preparation.
Halal
The Impossible Burger is Halal certified by the Islamic Food and Nutrition Council of America (IFANCA). Check out the video below to see the big celebration we held at Royal Halal in NYC when we became Halal certified in 2018.
The current Impossible Burger recipe (a.k.a. Impossible Burger 2.0) contains no gluten ingredients.
You may have heard that their original recipe contained wheat protein. That’s correct, but they stopped producing and distributing it earlier this year. As of April 2019, all their restaurant partners should exclusively be serving the new recipe.
We launched the Impossible Burger in 2016, but they didn’t stop there. Since then, they’ve been learning how to make it even better. In January 2019, they introduced their new recipe. The new Impossible Burger is tastier, juicier and more nutritious — featuring 30% less sodium and 40% less saturated fat than our original recipe and just as much protein as ground beef from cows. 100% more delicious and more versatile than ever.
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Find Impossible
You can find the Impossible™ in over 15,000 restaurants in the United States, Hong Kong, Macau, and Singapore. More and more restaurants are serving the Impossible Burger every day — from theme parks to food trucks to fine dining.
Check out their Locator to find the Impossible™ near you! Join their mailing list using the bright blue sign up form at the bottom of our homepage to receive updates as they add more places to the map.
They’ve made their retail debut at Gelson’s Markets (Southern California), and starting tomorrow, they’ll be in Wegmans (Maryland, Massachusetts, New York, New Jersey, North Carolina, Pennsylvania, and Virginia), and two locations of Fairway Market in NYC (Upper West Side and Upper East Side stores only). Check out our Locator to find the store nearest you.
If they are not in your neighborhood yet, hang tight. They’ll be announcing more retail partners in the coming months. If you haven’t already, join their mailing list (it’s the bright blue sign-up bar at the bottom of our homepage) to make sure you’re first to know when we announce our next store locations.
Their goal is to bring the Impossible Burger to kitchens everywhere, but just like the perfect home-cooked meal, it’s going to take some time. They’ll be announcing more retail partners in more regions in the coming months. Make sure to join their mailing list using the bright blue sign-up bar at the bottom of our homepage so you don’t miss any announcements about where we’re popping up next.
If you live in Southern California, Maryland, Massachusetts, New York, New Jersey, North Carolina, Pennsylvania, or Virginia, they might already be in your neighborhood. Use their store locator to find out.
Currently, the Impossible Burger is available in the United States, Hong Kong, Macau, and Singapore– and they have a lot of ground to cover. Their mission is to feed the entire world with delicious meat, dairy, and fish made from plants. Join their mailing list in the bright blue sign-up form at the bottom of our homepage to stay tuned as the Impossible™ expands to more countries around the world.
Sell Impossible
Want to supply the Impossible™ to your restaurant partners? Any distributor in the United States can order the Impossible Burger through Dot Foods.
Use this form on their website to get in touch, and they’ll follow up with everything you need to place your first order.
Their distribution needs in Hong Kong, Macau, and Singapore are currently met. If you’re hoping to distribute in a country they’re not sold in yet (everywhere except the United States, Hong Kong, Macau, and Singapore), hang tight — we’re working to bring Impossible to countries all over the world.
Impossible™ is available to foodservice operators in the US, Hong Kong, Macau, and Singapore. Want to join the mission? Use this page on their website to get in touch with them. They will follow up with everything you need to place your first order.
Already serving the Impossible™? Check out our Foodservice Hub for culinary tips, staff training resources, and tools to help boost your business! And make sure you get on their map if you haven’t already.
Not in the US, Hong Kong, Macau, or Singapore? They’re working to make their way to every corner of the globe, but all good things take time! Send them your contact info so they can follow up when they are in your part of the world.
Our Conclusion
Impossible Foods not just offer nutritious plant-based food but also good for the earth. Their mission is to make our global food system truly sustainable. Compared to meat from animals, Impossible Burger production uses 96% less land, 87% less water, and produces 89% fewer greenhouse gas emissions.
Fernando Camacho
He is a crazy shopper, loves drinking in pubs and clubs, shopping trendy outlets online, grocery shopping to his door and catching Uber. Also dabbles in setting up online stores through eBay, Amazon marketplaces and has a marketing and commerce background.