Best Marketing Automation Solutions December 2020
It seems like a crowded space, but we like 3 of the main marketing automation software in the market and call out their strengths and weaknesses below.
Forget repetitive tasks and manually pulling reports, the disruptors are all in one marketing automation solutions; websites where you can easily automate social media posting, email marketing, analytics & reports, and streamlines marketing workflows. The software either does it all for you, or with CRM software, social media management software, CMS tools, and account-based orchestration platforms.
But they are very different in their approach and pricing also differs.
The top options are: Hubspot (Free trial and free access to different tools, Marketing Hub starter plan is at $50 per month), ActiveCampaign (Free Trial and Lite Plan starts at $9 per month), Klaviyo (No annual contracts. No hidden fees. Offers free tier).
Let’s take each in turn:
Who are the Competition?
HubSpot
ActiveCampaign
Klaviyo
HubSpot
HubSpot is a leading growth platform. Today, a total of 68,800 customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers.
The HubSpot platform includes Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM. The HubSpot growth platform lets your entire company to work together — from marketing, to sales, to customer service. Each Hub is powerful alone, but better together.
HubSpot gives companies the tools they need to Grow Better. HubSpot Marketing Hub has everything you need to run successful inbound marketing campaigns that make people interested in your business and happy to be your customer.
ActiveCampaign
120,000+ businesses use ActiveCampaign to win customers’ hearts and minds. Their customers come in every shape and size. Small, medium and enterprise. In every industry. B2C and B2B. 120K+ businesses in 170 countries. They’re winning because they use ActiveCampaign to deepen relationships with customers at every touch point.
When you want to create incredible customer experiences, ActiveCampaign is here to grow with your business. This is where you can find the training sessions, community, and one-on-one help that you need to learn the ActiveCampaign platform — and get up and running fast.
Klaviyo
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive interface that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
While you can use Klaviyo to make email marketing easy, its power comes from data. At its core, Klaviyo is a data science company, with email marketing being its primary customization avenue. In this course, we’ll look at Klaviyo’s segmentation, automation, integrations, metrics, and email design capabilities.
Time Tracking Software
1. HubSpot
HubSpot (Hubspot CRM is completely free. Marketing Hub, Sales Hub, and Service Hub starts at $50 per month)
Start growing today with HubSpot’s free tools. Get access to all of HubSpot’s free CRM, marketing, sales, and customer service tools.
HubSpot is a complete CRM platform with all the tools you need to grow better — whether you want to increase leads, accelerate sales, streamline customer service, or build a powerful website.
Marketing Hub is a premium marketing software for growing traffic and leads. Sales Hub is a premium sales CRM software for closing more deals and Service Hub is a premium customer service software for first-class support while CMS Hub is a premium content management software for building a powerful website that converts.
2. ActiveCampaign
ActiveCampaign (Lite plan starts at $9 per month and Plus plan is $49 per month)
HubSpot’s all-in-one solution is high price, low value. The problem with all-in-one solutions like HubSpot is that you end up paying a premium price for a lot of basic features with limited depth.
As the leading customer experience automation platform, ActiveCampaign provides the best in email marketing and marketing automation at a fraction of the cost, and doesn’t make you pay for features you won’t use. Skip double-paying (and overpaying), and use ActiveCampaign for your marketing strategy.
3. Klaviyo
Klaviyo (No annual contracts. No hidden fees. Only pay for the email contacts and SMS messages your business actually needs.)
Klaviyo help businesses of every size — from entrepreneurs to iconic brands. Klaviyo lets you deliver amazing experiences across email and other owned channels.
Klaviyo helps businesses own their marketing. Despite the amount of information consumers and businesses share with each other, most of the emails and experiences businesses deliver do not use that data. Customer-centric businesses know the experiences they want to create, but earlier technologies haven’t been able to deal with the scale or real-time nature of information. As a result, businesses have to depend on advertising and other growth channels outside of their control.
Klaviyo store all of your customer data, then allow you to build experiences across email and owned channels and measure the results in revenue — not just opens or clicks.
Our Conclusion
They all have pros and cons. HubSpot is our first choice being an all-in-one solution and the leader in growth platform. ActiveCampaign is a good second choice at $9 per month providing the best email marketing and marketing automation at a fraction of the cost of HubSpot, Klaviyo is on our last spot but also a good option being the best software platform for marketing any business that sells online.
All of them monetise users and marketing automation, and in that regard you could start at the beginning of the list and work down to see which one suits you best.