Drip & It's Competitors
- Lynne Becera | January 2021 | Fact Checked
It seems like a crowded space, but we like 3 of the main ECRM (e-commerce customer relationship management) software platform. Their strengths and weaknesses are called out below.
Top 3 options are: Drip (14 day free and $19 a month for up to 500 contacts, access to all of Drip’s core features and can send unlimited emails after the trial period), MailChimp (Free Trial and free plan includes up to 2,000 contacts, with 10,000 sends per month and a daily limit of 2,000), AutoPilot (silver plan starts at $49 per month with 2,000 contacts included and unlimited emails).
Let’s take each in turn:
#1 ECRM Platform
Drip (14 day free and $19 for up to 500 contacts, access to all of Drip’s core features and can send unlimited emails after the trial period)
Forever-free up to 100 contacts. Pricing is based on number of subscribers.
Basic subscription (2,500 subscribers) – $49/month or $41/month when paid annually.
Pro subscription (5,000 subscribers) – $99/month or $83/month when paid annually.
Drip is an Ecommerce Customer Relationship Management (ECRM) platform. They gather and organize customer data, then enable ecommerce retailers to use that data to make personalized omnichannel customer journeys at scale.
By giving any online shop the same (and deeper) personalization and automation capabilities as the biggest marketplaces, they’re giving independent brands a chance to stand up and compete instead of getting snuffed out.
2. MailChimp
MailChimp (Free plan up to 2,000 contacts 1 audience included and Essential plan starts at $9.99 ip to 50,000 contacts 3 audiences included)
Mailchimp’s all-in-one Marketing Platform helps you market smarter.
Whether you’re starting from scratch with CRM or bringing an existing audience into Mailchimp, connecting your favorite tools and keeping all your contact data in Mailchimp helps you stay organized and improve your marketing. Best of all, their audience dashboard will help you get to know your audience at a glance, visually showing you segments within your audience data that you can send targeted campaigns to with just a few clicks.
Create beautiful, branded emails that make you look like a pro. Engage your audience with email marketing. Whether you’re just starting out or you’re already a pro, Mailchimp’s easy‑to‑use email builder has the tools you need to grow your business.
3. AutoPilot
Autopilot (Silver plan at $49 per month, 2,000 contacts included, all plans include unlimited emails and access to support)
Capture new leads from your website, app or blog and then nurture them with personalized messages. Automate repetitive tasks like educating new subscribers, assigning leads, booking appointments and following up sales leads.
Develop personal relationships with every customer by engaging at the right time on the right channel. Onboard them to your product, educate them with everything they need to know about your product or service and find out what they’re thinking with surveys.
Build loyal advocates by making every customer interaction memorable without the manual work. Send beautiful newsletters, provide proactive support, ask promoters to review your product, reduce churn and un-abandon carts with automated engagements.
Marketing automation helps you stay closer to your customers and saves you time by removing manual and repetitive tasks. Autopilot’s marketing automation software is the easiest way to automate and personalize your marketing across the entire customer journey.
Our Conclusion
They all have pros and cons. Drip is our top choice as it’s very easy to use, has a lot of amazing features that make the price worth it. MailChimp is a good second choice being an all-in-one Marketing Platform for small business with a smaller feature set, and AutoPilot is a good option as well offering advanced marketing automation features like Automated Email Responses, with a super easy interface design and true “plug and play” performance.
All of them monetise users and marketing automation, and in that regard you could start at the beginning of the list and work down to see which one suits you best.