Ten years ago, private equity firms didn't care much for marketing because they were used to deals coming to them. They would only check to see if they prevailed in the auction process. Most private equities were even elusive, intentionally holding ...
A decade ago, private equity firms limited their marketing strategies by issuing a press release and putting up a basic website. Back then, the competition wasn't stiff, and firms prided themselves on being elusive. Times have changed. The 2021 Ern...
Competition ten years ago in the private equity space wasn't nearly as intense as it is now. Firms didn't need fully-functioning websites and other marketing campaigns. They were primarily reactive and were just waiting for deals to come to them a...
Russian-born venture capitalist Chase Sabina shares his journey of transitioning his business, The Hinterland Group, from a marketing consulting company to a private equity firm. He began his career as a social media personality in 2012 through t...
Marketing isn't what it used to be. Automation is now the cornerstone of an effective, end-to-end marketing strategy. In today's world, only marketing agencies that embrace automation solutions and strategies will deliver campaigns and experiences...
Founder and Director for Strategy Chase Sabina shares how his creative ads campaign agency, The Hinterland Group, transformed naturally into a private equity firm. As an influencer and brand photographer, Sabina was initially preoccupied with sca...
Private equity firms are identified as an alternative investment class that directly funds private companies to help them scale or transform the business. Most companies favor this type of investment vehicle because it gives them access to liquidi...
Automating tedious and repetitive admin tasks allows entrepreneurs to focus more on the crucial aspects of the business. One of its latest innovations is automating sales and marketing processes like email sequences, social media posting, and ad c...
From automating property management systems and enhancing property management marketing, RentBridge launches Geekly Media to take marketing automation to any industry. Founders Heather and Michael Park utilised their successful property managemen...