Autopilot & It's Competitors
It seems like a crowded space, but we like 3 of the main marketing automation platforms in market. Their strengths and weaknesses are called out below.
Top 3 options are: AutoPilot (silver plan starts at $49 per month with 2,000 contacts included and unlimited emails), MailChimp (Free Trial and free plan includes up to 2,000 contacts, with 10,000 sends per month and a daily limit of 2,000), Marketo (Marketo Engage pricing starts at $895.00 per month).
Let’s take each in turn:
#1 Marketing Automation Platform
Autopilot (Silver plan at $49 per month, 2,000 contacts included, all plans include unlimited emails and access to support)
Capture new leads from your website, app or blog and then nurture them with personalized messages. Automate repetitive tasks like educating new subscribers, assigning leads, booking appointments and following up sales leads.
Develop personal relationships with every customer by engaging at the right time on the right channel. Onboard them to your product, educate them with everything they need to know about your product or service and find out what they’re thinking with surveys.
Build loyal advocates by making every customer interaction memorable without the manual work. Send beautiful newsletters, provide proactive support, ask promoters to review your product, reduce churn and un-abandon carts with automated engagements.
Marketing automation helps you stay closer to your customers and saves you time by removing manual and repetitive tasks. Autopilot’s marketing automation software is the easiest way to automate and personalize your marketing across the entire customer journey.
MailChimp (Free plan up to 2,000 contacts 1 audience included and Essential plan starts at $9.99 ip to 50,000 contacts 3 audiences included)
Mailchimp’s all-in-one Marketing Platform helps you market smarter.
Whether you’re starting from scratch with CRM or bringing an existing audience into Mailchimp, connecting your favorite tools and keeping all your contact data in Mailchimp helps you stay organized and improve your marketing. Best of all, their audience dashboard will help you get to know your audience at a glance, visually showing you segments within your audience data that you can send targeted campaigns to with just a few clicks.
Create beautiful, branded emails that make you look like a pro. Engage your audience with email marketing. Whether you’re just starting out or you’re already a pro, Mailchimp’s easy‑to‑use email builder has the tools you need to grow your business.
Marketo (Marketo offers three standard pricing tiers, at $895, $1,795, and $3,175 per month)
Marketo has grown into a leader in marketing automation, but at their core they are a company for marketers, by marketers. They wake up every morning thinking about how they can make life better for their fellow marketers. This passion has evolved into a vibrant community they call the Marketing Nation®–the marketers who are invested in their solution, and are the customers and partners who inspire them every single day.
Marketo Engage’s end-to-end engagement for modern demand marketing delivers exceptional experiences across every stage of the customer journey to drive efficient growth in concert with Sales.
They all have pros and cons. Autopilot is our top choice offering advanced marketing automation features like Automated Email Responses, with a super easy interface design and true “plug and play” performance. MailChimp is a good second choice being an all-in-one Marketing Platform for small business with a smaller feature set, and Marketo is on our last spot due to their higher plan pricing although they have grown into a leader in marketing automation.
All of them monetise users and marketing automation, and in that regard you could start at the beginning of the list and work down to see which one suits you best.