Ahmed Elbatrawy is "passionate about homes". The Egyptian-American CEO of Platform Leaders LLC and licensed partner of Engel & Volkers Orlando has built a career in real estate, continually finding innovative ways to put people into their dream homes.

Sometimes Elbatrawy innovation leads him down interesting paths. In 2015, he created Arteek Supply and Design because he couldn't find a specific brand of toilet in Orlando.

"I was looking for Toto toilets for my house. After going to five or six different stores, I realised no one in Orlando had what I was looking for. So I decided to create that store myself," he says.

Arteek Supply and Design is now the leading hub in Orlando for countless big-name home brands. It is also known for its top-notch service. Customers can enjoy complimentary hot chocolate, coffee and even an ice-cold beer, just by visiting and looking around.

Whether it be through his physical stores or his new digital landscapes, Elbatrawy is, at his core, an esteemed realtor.

The successful co-listing of a California mansion owned by the late Sheikh Saleh Abdullah Kamel, a Saudi billionaire businessman, was facilitated through the joint efforts of Engel & Volkers Beverly Hills and Engel & Volkers Orlando. Elbatrawy has also sold iconic Arab celebrity homes, including that of Egyptian movie star Hany Ramzy, among many others.

homes.com.eg

Platform Leaders LLC is set to launch its first product - homes.com.eg - an online marketplace that capitalises on customised search tools, CRM and lead-capturing platforms. Set to come online this year and starting in the Middle East, Saudi Arabia and the United Arab Emirates, homes.com.eg is one of the most anticipated digital innovations in real estate history.

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Associated Press
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