Platformly & It's Competitors
- Lynne Becera | January 2021 | Fact Checked
It seems like a crowded space, but we like 3 of the main marketing automation platforms in market. Their strengths and weaknesses are called out below.
Top 3 options are: Platformly (plan starts at $19 per month 1,000 contacts with starter plan 10,000 emails per moth, no set up fees, no contracts and cancel anytime), MailChimp (Free Trial and free plan includes up to 2,000 contacts, with 10,000 sends per month and a daily limit of 2,000), Marketo (Marketo Engage pricing starts at $895.00 per month).
Let’s take each in turn:
#1 Marketing Automation Platform
Platformly ($19 per month for 1,ooo contacts with starter plan includes 10,000 emails per month and growth plan starts at $49 per month includes 100,000 emails per month)
We love that Platformly allows you to setup automations the way they should be.
With Platformly you can automatically engage with your contacts and automate every aspect of your businesses messaging and followup. From things like welcome emails and birthday coupons to more complex things like physical gifts to their house, text messages and lead routing to a team member when an action is performed by a contact (like clicking a link, visiting a page on your site or purchasing an upgrade).
They also have advanced automations with simple drag-and-drop ease. Using Platformly’s advanced sequences and tagging you can segment your contacts and provide personalized, pinpoint followups. You can also segment-based on behaviors, actions, location and almost anything else you can think of.
Platformly is a suite of tools for multi-channel marketing automation. From capturing and nurturing leads to turning them into customers and raving brand advocates, Platformly provides everything you need to build and grow a successful online business.
2. MailChimp
MailChimp (Free plan up to 2,000 contacts 1 audience included and Essential plan starts at $9.99 ip to 50,000 contacts 3 audiences included)
Mailchimp’s all-in-one Marketing Platform helps you market smarter.
Whether you’re starting from scratch with CRM or bringing an existing audience into Mailchimp, connecting your favorite tools and keeping all your contact data in Mailchimp helps you stay organized and improve your marketing. Best of all, their audience dashboard will help you get to know your audience at a glance, visually showing you segments within your audience data that you can send targeted campaigns to with just a few clicks.
Create beautiful, branded emails that make you look like a pro. Engage your audience with email marketing. Whether you’re just starting out or you’re already a pro, Mailchimp’s easy‑to‑use email builder has the tools you need to grow your business.
3. Marketo
Marketo (Marketo offers three standard pricing tiers, at $895, $1,795, and $3,175 per month)
Marketo has grown into a leader in marketing automation, but at their core they are a company for marketers, by marketers. They wake up every morning thinking about how they can make life better for their fellow marketers. This passion has evolved into a vibrant community they call the Marketing Nation®–the marketers who are invested in their solution, and are the customers and partners who inspire them every single day.
Marketo Engage’s end-to-end engagement for modern demand marketing delivers exceptional experiences across every stage of the customer journey to drive efficient growth in concert with Sales.
Our Conclusion
They all have pros and cons. Platformly is our top choice being a powerful marketing automation with simple drag and drop set up. MailChimp is a good second choice being an all-in-one Marketing Platform for small business with a smaller feature set, and Marketo is on our last spot due to their higher plan pricing although they have grown into a leader in marketing automation.
All of them monetise users and marketing automation, and in that regard you could start at the beginning of the list and work down to see which one suits you best.