Keap & It's Competitors
- Lynne Becera | January 2021 | Fact Checked
It seems like a crowded space, but we like 3 of the main marketing automation platforms in the market. Their strengths and weaknesses are called out below.
Top 3 options are: Keap (starts at $56/mo for first 5 months, includes 500 contacts and 1 user), MailChimp (Free Trial and free plan includes up to 2,000 contacts, with 10,000 sends per month and a daily limit of 2,000), Marketo (Marketo Engage pricing starts at $895.00 per month).
Let’s take each in turn:
#1 Marketing Automation Platform
Keap (14 day free trial, no credit card required and starts at $56/mo for first 5 months, includes 500 contacts and 1 user)
Keap’s CRM and marketing platform was built to help you dramatically grow your sales and save time by eliminating business chaos. If you are a current or prospective Mailchimp customer, you’ll need to purchase other single purpose tools to get even close to what Keap offers. Keap allows you to capture qualityu leads and build out powerful campaigns
200,000+ users count on Keap to provide what other solutions can’t: consulting and support that is mission-critical to success. Whether it’s one-on-one consulting, live training, or large-scale events, small businesses know that Keap is more than software. It’s a way to connect to the small business movement.
Keap provides far more follow-up, organization, sales and customization capabilities than Mailchimp. Mailchimp offers adequate bulk email capability, but Keap is your true all-in-one CRM, sales, and marketing solution.
2. MailChimp
MailChimp (Free plan up to 2,000 contacts 1 audience included and Essential plan starts at $9.99 ip to 50,000 contacts 3 audiences included)
Mailchimp’s all-in-one Marketing Platform helps you market smarter.
Whether you’re starting from scratch with CRM or bringing an existing audience into Mailchimp, connecting your favorite tools and keeping all your contact data in Mailchimp helps you stay organized and improve your marketing. Best of all, their audience dashboard will help you get to know your audience at a glance, visually showing you segments within your audience data that you can send targeted campaigns to with just a few clicks.
Create beautiful, branded emails that make you look like a pro. Engage your audience with email marketing. Whether you’re just starting out or you’re already a pro, Mailchimp’s easy‑to‑use email builder has the tools you need to grow your business.
3. Marketo
Marketo (Marketo offers three standard pricing tiers, at $895, $1,795, and $3,175 per month)
Marketo has grown into a leader in marketing automation, but at their core they are a company for marketers, by marketers. They wake up every morning thinking about how they can make life better for their fellow marketers. This passion has evolved into a vibrant community they call the Marketing Nation®–the marketers who are invested in their solution, and are the customers and partners who inspire them every single day.
Marketo Engage’s end-to-end engagement for modern demand marketing delivers exceptional experiences across every stage of the customer journey to drive efficient growth in concert with Sales.
Our Conclusion
They all have pros and cons. Keap is our top choice being the all-in-one CRM, sales and marketing platform for growing service businesses, they also have a top-tier product, Infusionsoft that is for small businesses with more advanced sales and marketing automation needs. MailChimp is a good second choice being an all-in-one Marketing Platform for small business with a smaller feature set, and Marketo is on our last spot due to their higher plan pricing although they have grown into a leader in marketing automation.
All of them monetise users and marketing automation, and in that regard you could start at the beginning of the list and work down to see which one suits you best.