March 2021 Review
Best A/B Testing Tool
It seems like a crowded space, but we like 2 of the main A/B Testing Tools in the market. Both VWO and Optimizely allow websites to test different variations of the same page to see which version has the highest conversion rate to sale or lead.
We review and call out their strengths and weaknesses below.
#1: VWO – Boasts an extremely simple and functional visual editor, better onboarding and terrific support. The overal ease of use of the platform allows websites to quickly build and implement tests.
#2: Optimizely – lets you manage and run A/B tests and personalize your website for visitors. It is expensive, but only if you’re not using it to its full potential. The biggest con that I can think of is that the data visualization is a bit boring and the redirect tests work very badly.
Our Conclusion
VWO can bring your entire experience optimization program on a single platform, also VWO can track business goals, analyze visitor behavior, build data-driven hypotheses, run tests, and personalize content. Optimizely is a good second choice and allows you to manage your A/B testing program and offers robust personalization options. VWO uses asynchronous code to serve your campaign data compared to synchronous code used by Optimizely.
Both of them monetise A/B Testing but we recommend trying VWO first.