March 2021 Review
Best eCommerce Intelligence Software
If you want to generate a positive ROI/ACoS without spending all day managing campaigns its best to use a 3P analytics & campaign management SaaS solution. Both are sophisticated PPC platforms that manage campaigns dynamically for maximum performance. You can get your goals and let their systems optimize your campaigns. The result is a higher ROAS/ACoS.
We review and call out 2 of the market leaders, their strengths and weaknesses are called out in our review below.
#1: Quartile – PPC Platform that manages Amazon campaigns dynamically for maximum Performance. Pricing varies depending on your needs, so call for a demo.
#2 Perpetua – Perpetua’s eCommerce advertising optimization and intelligence software to profitably scale growth eCommerce marketplaces. From $250/month
Our Conclusion
After careful consideration, we prefered Quartile over Perpetua. Quartile is a global leader with around 2% of all Amazon advertising spend under management across 11 countries. Their state-of-the-art machine learning helped over 2,300 brands maximize their presence on the largest e-commerce platform on the planet. Also, the reviews noted a consistently high ACoS, which, is the point of using a service like this in the first place.
Perpetua was great too, it had good customer reviews, a great UX, and solid customer service. But pricing was higher and they charged a commission on >$10k USD ad spend, which we didn’t like.
If you are after an all-in-one solution to improve your Amazon advertising ROI we would recommend trying Quartile first.