March 2021 Review
Best eCommerce Intelligence Software
If you want to generate a positive ROI/ACoS without spending all day managing campaigns its best to use a 3P analytics & campaign management SaaS solution. Both are sophisticated PPC platforms that manage campaigns dynamically for maximum performance. You can get your goals and let their systems optimize your campaigns. The result is a higher ROAS/ACoS.
We review and call out 2 of the market leaders, their strengths and weaknesses are called out in our review below.
#1: Perpetua – Perpetua’s eCommerce advertising optimization and intelligence software to profitably scale growth on Amazon, Instacart and other marketplaces. From $250/month
#2: Quartile – PPC Platform that manages Amazon campaigns dynamically for maximum Performance. Pricing varies depending on your needs, so call for a demo
Our Conclusion
After careful consideration, we prefered Perpetua over Quartile. Perpetua allowed us to track across more than just Amazon, we could utilise their platform to pull marketing data from Walmart, Target & Instacart all at the same time. Also, the reviews noted a consistently high ACoS, which, is the point of using a service like this in the first place.
Quartile was great too, it had good customer reviews, a great UX, and solid customer service. But pricing was a major factor, we just got more functionality with Perpetua. Also, Perpetua was hands down better customer service with 3/6 week check-ins and video templates included in their monthly pricing.
If you are after an all-in-one solution to improve your eCommerce advertising ROI (not just Amazon) we would recommend trying Perpetua first.