March 2021 Review
Best Heatmap Software
A heat map is a graphical representation of data where values are depicted by color. Heat maps make it easy to visualize complex data and understand it at a glance. The two leading heatmap solutions in market are Hotjar and Fullstory and we review and call out their strengths and weaknesses below.
#1: Hotjar. Connect all the dots with one powerful solution. Free basic plan, 2000 pageviews per day and create up to 3 snapshot Heatmaps.
#2: Fullstory. Easy, powerful digital experience analytics for 14 days free trial. Upgrade or opt for a free plan with up to 1,000 sessions/month after trial.
Our Conclusion
Hotjar is hands down the best solution for beginner level marketers, it has quality heatmaps, detailed reporting, session recordings, and other handy tools that shine light on your funnel analysis. Fullstory, on the other hand, is a good option for user customer support and experience teams. Their tools place more emphasis on session recordings over heatmaps.
If you are after simplicity & excellent visualisations, all at a low cost, then Hotjar is the best option.