March 2021 Review
Best A/B Testing Tool
It seems like a crowded space, but we like 2 of the main A/B Testing Tools in the market. Both AB Tasty and Optimizely allow websites to test different variations of the same page to see which version has the highest conversion rate to sale or lead.
We review and call out their strengths and weaknesses below.
#1: AB Tasty –includes built-in heatmaps, surveys businesses and can instantly optimize across your website, apps and products
#2: Optimizely – lets you manage and run A/B tests and personalize your website for visitors. It is expensive, but only if you’re not using it to its full potential. The biggest con that I can think of is that the data visualization is a bit boring and the redirect tests work very badly.
Our Conclusion
AB Tasty can instantly optimize across your website, apps and products, also AB Tasty includes surveys businesses can use to directly ask users questions about the page they are using. Optimizely is a good second choice and allows you to manage your A/B testing program and offers robust personalization options.
Both of them monetise A/B Testing but if you are after reliability and customer-focused, AB Tasty is the best option.